Pleasanton, Calif. (Feb. 20, 2024) — Fred Wu, founder and CEO of DeltaTrak, has been acknowledged by Food Logistics for the 2024 Rock Stars of the Supply Chain award in the Lifetime Achievement category. This category acknowledges individuals whose achievements and vision have significantly shaped the industry, and Wu’s work has helped revolutionize cold chain technology.

Wu, who founded DeltaTrak, Inc. in 1989, is a supply chain industry pioneer in developing real-time cold chain and food safety solutions. He holds multiple patents related to cold chain technology, including a single-use, in-transit temperature recorder – DeltaTrak’s first product. Additionally, he has patented firmware called ‘Shadow Logging’ that guarantees that the trip data is always available even if the operator forgets to activate the logger, along with a Chain of Custody ecosystem, UBQ Network. This integrates both product quality and transactional data on a single platform, providing real-time, end-to-end whole chain visibility and traceability of each transaction.

In addition to serving as CEO at DeltaTrak, Wu sits on the boards of several technology companies, such as Incrypton, Dapicon, Prizm Medical and DataMark. He holds a Bachelor of Science in Industrial Engineering and a master’s degree in finance from the University of Southern California

“Supply chain rock stars are the backbone of the cold food chain. The words used to describe many of this year’s winners range from collaborative, passionate, innovative and forward-thinking to inspired, driven and dependable,” says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive. “New this year, we broke the award down into four distinct categories: Top Warehousing Stars; Top Shippers; Rising Stars; and Lifetime Achievement. These winners continue to go above and beyond to improve food safety, enhance efficiency and disrupt supply chain disruptions.”

Recipients of this year’s award were profiled in the Food Logistics’ Jan/Feb 2024 print issue and at http://www.FoodLogistics.com. Visit https://www.deltatrak.com/ to learn more.